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Hello! I'm Hugh Sato, a principal designer and front-end developer uniquely adept at bridging the gap between strategy and execution.

I am thankful to have very diverse experience across industries such as AI/ML, healthcare, education, non-profits, arts, and e-commerce. This breadth of experience has shaped a versatile and adaptable approach to my work. I am a Principal Designer at 8th Light, an international software consultancy.

As a leader, I steer design strategy for teams, balancing user-centered and feasible solutions. This approach has enhanced teams' product mindset and transformed organizations from startups to Fortune 100 companies. My strength lies in distilling complex problems into simple, elegant solutions that are both user-centered and technically and organizationally feasible.


How I think

A few things that inform my approach to design.

Project Highlights

Company names and details hidden for NDA reasons